stay tuned…
in the rarified world of haute bags, anya hindmarch, is BIG (especially in the UK). so who better to team up with in order to promote eco-awareness?
the folks at we are what we do worked with anya hindmarch to develop the bag pictured above. it’s a stylish (and economical, at only £5) alternative to plastic carrier bags and it’s flying off the shelves. as of early march, the bag was already sold out at anya hindmarch stores. When we are what we do released the bags for sale last week, they sold out within 24 hours. and it only took that long because their site was incapacitated by a deluge of eager shoppers (i was on the waiting list, but was unable to score one through their site). now, our only recourse is to wait until april 25th, when the bags go on sale at select sainsburys stores.
the bags have become a strong presence on ebay, but it seems ridiculous that an inexpensive canvas bag has driven people to spend over £100 on it, when only the proceeds of the £5 sale will help to fund the work of we are what we do.